Home  →  Appointments
Appointments · Tempe, AZ

EVERY GREAT BUILD STARTS WITH A REAL CONVERSATION.

Book the call that turns the first gear. Whether you're applying to the Legacy Builder Cohort or exploring a standalone service — your first step is a structured, honest 30-minute Discovery Call. No pressure. No pitch. Just clarity.

Free to book 30 minutes Reviewed personally by Tralynn No automated enrollment decisions
Tom sets it in motion — you keep it turning
01DiscoverYou arrive curious. See what’s possible.
02LearnTom shows you the map.
03ApplyBook the call that turns the first gear.
04BuildTwelve weeks of real work.
05LaunchDemo Day — you take the stage.
1

Apply or Inquire

Start with the intake form or contact page

2

Book Your Call

Select a time that works — Acuity handles scheduling

3

Discovery Call

30 min · Fit, goals, tier — no pressure

4

Enroll & Build

Agreement signed → onboarding begins

Available Appointments

Book the Right Conversation.

Every session type is designed for a specific moment in your founder journey. Choose the one that fits where you are right now.

Session 01 · All Founders

Discovery Call

Free No commitment required
  • TOM overview and program orientation — what we do and how it works
  • Needs assessment and challenge identification for your business
  • Service matching and pricing-tier discussion (Standard, Sliding Scale, Scholarship)
  • Clear next steps — no ambiguity about what happens after the call
  • Scored against Surgical Logic after your application is submitted

Complete your application first for the best experience. Tralynn reviews every application personally before outreach.

Book Discovery Call →
Session 02 · Enrolled Clients

Mentorship Session

$75–$150 Per month · Sliding scale applies
  • Goal-setting and milestone check-in from your last session
  • Strategic problem-solving for your current business challenges
  • Accountability review and next-30-day action planning
  • Pitch practice and presentation coaching (as needed)
  • Mentor matched to your industry and stage

Must have an active Service Agreement on file. New to TOM? Book a Discovery Call first.

Book Mentorship Session →
Session 03 · All Tiers

Strategy Session

$0–$300 Sliding Scale · Confirmed at booking
  • Brand identity review and creative direction feedback
  • Business model and positioning workshop
  • Financial literacy deep-dive (cash flow, pricing, margins)
  • Go-to-market strategy and 90-day planning
  • Deliverable-focused — you leave with something tangible

All tiers receive identical quality. Price never determines your experience here.

Book Strategy Session →
The Discovery Call

Not a Sales Pitch.
A Clarity Conversation.

TOM's Discovery Call is a structured 30-minute conversation designed around one question: is this the right next step for you? Tralynn runs every call personally. There is no script. There is no pressure. There is just honest clarity about fit, goals, and what comes next.

Min 1–5

Relationship building and TOM Enterprise overview — who we are and how we operate

Min 6–15

Needs assessment — where you are right now, what barriers you're hitting, what you've already tried

Min 16–25

Service matching and pricing-tier conversation — finding the right fit at the right cost

Min 26–30

Clear next steps — enrollment, waitlist, or an honest redirect to what would serve you better right now

Come Prepared With

  • A clear (or partially clear) description of your business or idea
  • Your honest current stage — idea, pre-revenue, early revenue, or scaling
  • A rough sense of your weekly availability (8–10 hrs/week is the cohort target)
  • Your pricing tier preference, or just an openness to discuss what makes sense
  • One specific thing you want to walk away knowing after the call

Apply first, then book. Applications inform the call — you'll get much more out of the conversation when we've already read your intake form.

Submit Your Application First →
Response TimeWithin 3 Business Days
Discovery Call CostAlways Free
Scholarship Floor$0 — No One Turned Away
Enrollment DecisionMade by Tralynn — Not AI
LocationTempe, AZ · Hybrid Available
Before You Book

Frequently Asked Questions.

The most common things founders ask before scheduling their first call with TOM.

You don't have to apply first, but we strongly recommend it. Your application feeds TOM's Surgical Logic scoring system — 8 categories, scored 0–40 — which gives Tralynn context before the call. Founders who apply first consistently get more out of the 30 minutes because we skip the basics and get into specifics. You can submit your application here — it takes 10–12 minutes.
If TOM isn't the right fit right now, Tralynn will tell you honestly — and point you toward resources that can actually help where you are. Applicants who score 16–23 go on the waitlist for a future cohort. Applicants who score 0–15 receive a thoughtful referral, not a rejection letter. No one walks away without a clear next step.
Yes — absolutely. TOM's entire model is built around the belief that no qualified founder should be priced out of building a legacy. The Scholarship Tier is $0, fully funded by grants and community support. Scholarship decisions are made personally by Tralynn after reviewing your application. All pricing tiers receive identical program quality and attention. When you book, select the tier that reflects your situation honestly — there is no judgment attached to any choice.
It's genuinely free — no credit card, no commitment, no follow-up pressure. The only thing we ask is that you show up prepared and be honest. This call is just as much for you to evaluate TOM as it is for us to evaluate fit. If it's not right, we'd rather know in 30 minutes than after enrollment.
TOM primarily serves Arizona-based founders, but we welcome applicants whose businesses serve Arizona's creative economy — even if you're physically located elsewhere. During your Discovery Call, we'll talk through your connection to the AZ creative community and whether TOM's in-person + hybrid format works for your situation. The cohort does have some in-person components in Tempe.
No. TOM uses AI-assisted tools for intake scoring (Stan), scheduling and routing (Eva), and onboarding content (Penny) — but all enrollment, scholarship, and program decisions are made personally by Tralynn OBryan McCullar. You have the right to request human-only review at any time. AI helps with efficiency; humans make every consequential call.

The Next Step Is 30 Minutes.

Book your free Discovery Call today. Apply first for the best experience — Tralynn reviews every application personally before outreach.

Book Your Discovery Call → Submit Your Application